Brand Design

My Approach

Branding starts with positioning.
Before design, I define what the brand stands for and how it should feel. It’s about carving out space in the consumer’s mind.

Then comes exploration.
I sketch ideas, research competitors, and identify what makes the brand stand out. I test directions until one sticks.

Next is refinement.
I tighten the logo, color, and type into a cohesive system. I shape the voice and story to match the visuals.

Finally, execution.
I test the brand across real applications—social, merch, packaging—and adjust as needed. The goal is a full identity with lasting impact.

With Polo and Starlight, I ideated, created, and refined the brand design aspects from scratch. Take a look below at my brand design portfolio.