JustCoby
Hello World, my name is Coby.
I’m a creator. From music to photography, creative directing to entrepreneurship and brand design — my instincts are to create.
I'm a musician, a photographer, and an outdoorsman. I’m an academic, an entrepreneur, a dreamer, and a leader. I lead with instinct but back it with insight. My professional ambition lies in bridging creativity with structure—bringing artistic visions to life while building the logistical foundation for others to realize their own. Aiming for what happens when hustle meets harmony —
Take a look at my work and passions through the tabs above, or scroll down to learn more about my journey —
What I’ve Done/am Doing
Throughout my time at Northwestern Uni, I’ve intentionally strived to balance academic work and professional pursuits while still prioritizing and pursuing opportunities related to my passions: music and creative culture. I take pride in staying true to myself through the push and pull of life during the undergraduate experience.
Music
Since freshman year of university, I’ve been a core member of Tavern, a band that has grown from dorm-room jam sessions to playing on the Dillo Day (Northwestern music festival) mainstage and headlining our own concerts at local venues, drawing crowds of over 500 attendees. I’ve acted as the lead/rhythm guitarist, bassist, musical director, and event producer.
Beyond live performance, I produce, mix, and master electronic, hip-hop, dance, and RnB music, working closely with vocalists to craft polished tracks with 100,000+ Spotify streams. Check out Constellations for a taste, with more on the music page.
Industry/Life Experience
WNUR Airplay - Executive Producer
Over the past 3 years, I’ve led WNUR Airplay, Northwestern’s student-run recording studio inspired by NPR’s Tiny Desk Concerts. I created brand imagery design and oversaw live recording sessions, artist development, and multimedia production, building the operational systems needed to bring creative visions to life.
A&O Productions – Production Coordinator
Alongside WNUR, I’ve spent 3 years coordinating large-scale concerts with A&O Productions. I managed contract negotiations, venue logistics, and production for shows featuring artists like 070 Shake and Smino (including a highlight moment: dapping up Smino after the show).
Starlight – Marketing & Creative Director
As a founding member of Northwestern’s first student-run music label, I’ve helped shape its culture and structure. Currently serving as Marketing and Creative Director, I designed the brand image and led strategic campaigns and creative productions that combine branding, storytelling, and execution.
Coupe Studios – Marketing & Production Intern
As a marketing and production intern at Coupe Recording Studios, I gained hands-on professional experience in creative audio branding through high-profile projects. I supported sound production with equipment setup, troubleshooting, and post-production editing, ensuring high-quality results. I led a social media campaign that increased interaction, strengthened client connections, and managed schedules and communications to streamline workflows and enhance the client experience. This role blended technical expertise with strategic marketing, deepening my understanding of creative production and brand development.
Freeskier Magazine – Action Sports Photographer
In winter 2024, as an action sports photographer for Freeskier Magazine I shot the 2024 US Grand Prix Halfpipe Finals and the X Games Street Style Pro Qualifiers. Shooting these events was a dream come true, it gave me the unreal opportunity to be up close with world-class skiers and boarders who I’ve followed for years, capturing their skill, intensity, and defining moments firsthand. Skiing has been a large part of who I am since I was young, and being behind the lens at these competitions was electrifying and fulfilling beyond explination.
Entrepreneurial Experience
Polo – Co-Founder, CMO, & CEO
As CEO and co-founder of Polo, a virtual marketplace for goods and services localized to specific college campuses, I’ve led a team of seven through strategic planning, effective delegation, and project management. I designed our brand image and logos, recruited a skilled development team through targeted interviews, led UI design using Figma, and spearheaded a comprehensive marketing campaign. Polo is launched in February, and has a growing userbase expanding through Northwestern. My focus has bridged vision with execution to bring this platform to life — but this is just the beginning! I’m excited to expand Polo’s userbase and explore opportunities for future growth and scalability.