JustCoby
Hello World, my name is Coby.
I’m a creator. From music to photography, creative directing to entrepreneurship and brand design — my creative instinct guides the steps I take.
I'm a musician, driven by the music that defines me. A photographer, capturing a moment. An outdoorsman, drawing truth from nature.
I’m an academic, an entrepreneur, a dreamer, and a leader. I lead with authenticity, pursuing creations rooted in intention and genuine passion. My professional ambition lies in bridging creativity with structure—bringing artistic visions to life while building the logistical foundation for others to realize their own. I’ve seen that when authentic creative passion meets purpose and execution, art and impact are found.
Take a look at my work and passions through the tabs above, or scroll down to learn more about my journey —
What I’ve Done/am Doing
Throughout my time at Northwestern Uni, I’ve intentionally strived to balance academic work and professional pursuits while still prioritizing and pursuing opportunities related to my passions: music and creative culture. I take pride in staying true to myself through the push and pull of life during the undergraduate experience.
Music
Since freshman year of university, I’ve been a core member of Tavern, a band that has grown from dorm-room jam sessions to playing on the Dillo Day (Northwestern music festival) mainstage and headlining our own concerts at local venues, drawing crowds of over 500 attendees. I’ve acted as the lead/rhythm guitarist, bassist, musical director, and event producer.
Beyond live performance, I produce, mix, and master electronic, hip-hop, dance, and RnB music, working closely with vocalists to craft polished tracks with 100,000+ Spotify streams. Check out Constellations for a taste, with more on the music page.
Industry Experience
Gaining 3 years of operational leadership experience as the executive producer of WNUR Airplay, Northwestern’s student-run recording studio inspired by NPR’s Tiny Desk Concerts, I’ve overseen and managed live recording sessions, artist development, and creative multi-media productions, building the logistical foundation to bring other’s creative visions to life.
In a parallel timeline to my experience with WNUR Airplay, I’ve gained 3 years of industry experience as a production coordinator for A&O Productions, Northwestern’s live event production club. I’ve managed contract negotiations, venue production, and event logistics for large-budget concerts with headlining acts like 070 Shake and Smino. (Dapping up and having a conversation with Smino was a top highlight of college)
As a founding member of Starlight, Northwestern’s first and only student-run music label, I’ve gained valuable experience regarding what it takes to create a culture and the logistical organization that must come in tandem with creative pursuits. Currently serving as the director of marketing and creative content production, I’ve further honed my storytelling and branding skills, planning strategic marketing campaigns and creative productions with precision and intent.
As a marketing and production intern at Coupe Recording Studios, I gained hands-on professional experience in creative audio branding through high-profile projects. I supported sound production with equipment setup, troubleshooting, and post-production editing, ensuring high-quality results. I led a social media campaign that increased interaction, strengthened client connections, and managed schedules and communications to streamline workflows and enhance the client experience. This role blended technical expertise with strategic marketing, deepening my understanding of creative production and brand development.
During the winter of 2024, I captured professional freestyle skiing and snowboarding as an action sports photographer for Freeskier Magazine. At the 2024 US Grand Prix Halfpipe Finals and the X Games Street Style Pro Qualifiers, I photographed the events, highlighting key athletes and dynamic moments, enhancing audience engagement, and expanding the magazine’s reach across digital platforms. Shooting these events was a dream come true, as it gave me the incredible opportunity to be up close with world-class athletes, capturing their skill, intensity, and defining moments firsthand. As someone deeply passionate about action sports, being behind the lens at these competitions was both electrifying and fulfilling, blending my love for photography with the energy of the sport.
Entrepreneurial Experience
As CEO and co-founder of Polo, a virtual marketplace for goods and services localized to specific college campuses, I’ve led a team of seven through strategic planning, effective delegation, and project management. I recruited a skilled development team through targeted interviews, led UI design using Figma, and spearheaded a comprehensive marketing campaign. Polo is now officially live on the App Store, and I’m incredibly proud of what we’ve built. My focus has bridged vision with execution to bring this platform to life — but this is just the beginning! I’m excited to expand Polo’s user base and explore opportunities for future growth and scalability.